Holt Renfrew Lunar New Year WeChat Digital Red Envelope

I proposed and project managed the development and execution of Holt Renfrew’s Lunar New Year Digital Red Envelope program, a promotion tailored to Chinese customers where they get 10% back when they spend over $888 on Holt Renfrew Gift Cards. From 2018 to 2020, this program generated over 30 Million dollars in total sales, achieved YOY sales increase of 100% in 2019 and 30% in 2020 with decreasing media spend. This was Holt Renfrew’s largest sale event in 2019 and 2020.